CASE STUDY
FROM 11,858 TO 2,183
How to tackle a large-scale catalog issue without treating Merchant Center as a simple operational checklist.
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INSIGHT
HIGH ROAS ≠ REAL GROWTH
Why an efficient metric can hide problems with volume, incrementality or conversion quality.
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CONCEPT
ONE LAP WITH YOUR RIDER
A motorsport fan-engagement concept that turns proximity to riders into an experience impossible to ignore.
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